by Matt Weik
If you happen to comply with any of my content material, the identify Brittany Daybreak ought to ring a bell. Again in 2019, I wrote a few completely different articles about her and the shady issues she’s been doing within the trade.
Truthfully, I utterly forgot about her following the content material I supplied, primarily as a result of she by no means introduced any worth to our trade and has completed extra hurt than good. These sorts of folks don’t need to be remembered or involved about. Everybody within the health trade simply needed her to go away. She is all the pieces unsuitable in our trade.
Let me offer you slightly refresher as to what has taken place and the way we’ve come to the place we’re right this moment with the state of Texas suing Brittany Daybreak.
*Disclaimer: Since nobody can belief Brittany Daybreak, it needs to be famous that not solely is all the pieces discovered on this article already printed within the media, however the extra commentary on what’s occurring are my opinions on the state of affairs.
Brittany Daybreak Again within the Information — But Everybody Needs She’d Simply Go Away for Good
A couple of years in the past, Brittany Daybreak made YouTube content material about well being, health, and vitamin. Little did anybody know, she had zero instructional background to be speaking about something associated. Not solely does she not have any type of faculty diploma that will again her vitamin or train content material, however she’s not even licensed. That might be like me speaking about constructing an area shuttle and solely having a base information on the floor stage.
Properly, Brittany Daybreak determined she would begin on-line teaching and capitalize on her (then) 500k+ following on Instagram. Ladies from all around the nation signed up for her “customized” coaching and vitamin packages. What they obtained was a cookie-cutter set of plans that she apparently despatched to everybody (with little if not zero customization).
Issues went down a fair darker rabbit gap when Brittany Daybreak began speaking about consuming issues and insinuating that she overcame her personal and may help different ladies (once more, she has ZERO schooling on the subject to be serving to and prescribing methods for ladies to beat consuming issues).
She would submit content material about her consuming dysfunction and consuming issues typically after which hyperlink to her providers as if she may assist these ladies who are suffering from consuming issues themselves. Speak about a slimy option to market your online business providers.
Brittany Daybreak denied within the lawsuit that she labored with anybody with an consuming dysfunction, however in response to the paperwork, about 14 ladies complained to her that they suffered from an consuming dysfunction.
Properly, ultimately, she was known as out on-line for charging as much as $300 for her plans and sending the identical factor out to each girl who signed up. She wouldn’t get again to those ladies once they reached out with questions, after which her “enterprise” fell aside, and the Texas AG received concerned.
Brittany Daybreak allegedly “refunded” the ladies who needed to get their a refund, however as we later came upon, she refunded the cash on PayPal after which canceled the refund in order that many ladies by no means received their full refund. As well as, ladies may solely get a refund in the event that they signed a nondisclosure settlement (which was later dropped because of, as soon as once more, being known as out on-line).
I imply, it’s exhausting to not need to see Brittany Daybreak known as out and face authorized motion when she knowingly and willfully ripped ladies off. And now, the state of Texas put the gloves on and are able to step within the ring and take motion.
Oh, and I virtually forgot the half that ought to have rubbed each consumer of hers the unsuitable manner… she CHARGED SHIPPING FEES to ship the plan electronically to her consumer’s e mail. (No, you may’t even make this up)
The Texas AG Has Seen and Coronary heart Sufficient
The complaints about Brittany Daybreak and her rip-off of a enterprise mannequin stirred up fairly an extended checklist of complaints. In response to a number of on-line media channels, Texas is suing Brittany Daybreak for giving folks consuming issues because of her dangerous well being recommendation. I imply, anybody with half a mind may see that Brittany had no concept what she was speaking about. I really feel dangerous for all of the victims who had been taken benefit of because of her massive following and other people eager to imagine the issues she says are true.
As soon as the dangerous press hit the information about Brittany Daybreak, abruptly, she modified her picture and profile right into a “Christian influencer.” Anybody may have seen that one coming.
What do most psychopaths do when they’re caught? They shift the eye to God and faith — it’s truly fairly disgusting, the try to rebrand in such a option to save face and act such as you’re a very good particular person. In response to her Instagram bio, she’s a “Jesus seeker” and “Kingdom chaser.” Yeah, she may positively use some Jesus in her life to forgive her for ripping off ladies throughout the nation and taking their cash.
She in all probability thought she was off the hook for her previous rip-off, and everybody moved on. Then Legal professional Basic Ken Paxton noticed sufficient and stated, “Maintain my beer,” and determined to lastly take motion.
What I imagine pushed this case over the sting is the truth that a number of ladies informed Brittany Daybreak that they’d poor physique picture, had been underweight, had an consuming dysfunction, and wanted assist. What did Brittany Daybreak present to those ladies? A plan that included cardio and an especially low-calorie weight-reduction plan (which might induce additional weight reduction). It goes to point out that Brittany Daybreak has no concept what she’s doing, in all probability discovered a template on-line, took that, and despatched it out to everybody considering she may get away with it.
There was no personalization. In actual fact, offering ladies with a plan to drop pounds when they’re underweight to start with exhibits that Brittany Daybreak has NO IDEA what she’s doing and by being incompetent, can do quite a lot of harm to the well being of her shoppers.
I’m glad the Texas AG stepped in and is suing her. She deserves all of the dangerous press she’s getting, and I hope they drain her checking account to just about nothing after the rip-off she pulled, making the most of ladies who actually wanted assist. In response to paperwork, the go well with seeks as much as $10,000 in damages for every violation (and I’m certain there are a ton in query).
It will likely be attention-grabbing to see the end result of the case, and I hope the Texas AG goes exhausting on her for her actions. I don’t imagine for one second that Brittany Daybreak has modified and “discovered Jesus.” I take a look at this as one other rip-off to cowl up her previous and make folks assume she’s a very good particular person, which can be exhausting to persuade anybody in response to her previous.
