Morgan Hill, Calif., March 16, 2022 — Forty-eight years after beginning Specialised, founder Mike Sinyard introduced the appointment of Scott Maguire as CEO. As Founder, Chairman, and Chief Rider Advocate, Mike stays totally engaged because the model’s visionary chief. The dream has all the time been to create Specialised Endlessly, which suggests making certain that Specialised goes on indefinitely, longer than any particular person, together with Mike himself. Scott will personal the accountability of working the enterprise and can report back to Mike. Specialised will stay an unbiased, passion-driven firm with the liberty to speculate.
Scott joins the corporate from Dyson the place he spent eighteen years in numerous management positions. This consists of SVP Engineering & Operations, and culminating in his function Chief Working Officer, a publish he has held for the previous two years. Scott holds a grasp’s diploma in Product Design Engineering from the College of Glasgow and Glasgow Faculty of Artwork.
“Mike and I clicked from the go. We each got here from hardworking households which gave every of us the idea that with laborious work, ingenuity, and collaboration desires turn out to be actuality,” mentioned Scott. “I’m extraordinarily excited in regards to the alternative to steer this revered model into the long run. There’s by no means been a workforce this sturdy within the bicycle business and the Specialised innovation engine, product, and distribution is unmatched. We now have every little thing we have to ship merchandise, experiences, and providers that matter to riders world wide and have an effect on optimistic world change.”
“I’ve extra vitality now than ever,” mentioned Mike. “With Scott approaching board to run the enterprise, I can deal with higher serving riders, offering them with merchandise, providers, and experiences they’ve by no means dreamed of.”
“Specialised is what it’s at the moment due to our folks, our riders, and our retailers.” mentioned Mike. “Studying is a part of who we’re. That’s all the time been a part of the Specialised method. I’ve been searching for the best chief for Specialised for years; Scott is ideal as a result of he integrates design pondering, engineering functionality, provide chain experience, and operational excellence to drive significant innovation to prospects and workers. On high of that, Scott brings collectively and leverages the strengths of various folks and cultures to create simplicity out of complexity.”
