SHOCKING! Ever marvel y Li Ning rackets are so costly???
In 2009, Li Ning turned a scorching matters in badminton world, extra so after it managed to clinched the sponsorship of China badminton nationwide staff. After 2009 Sudirman Cup, Li Ning badminton merchandise made a “glittering” entry into customers market. Nonetheless, prior to now few months, questions on the standard of their rackets, and notably their surprising worth vary, turned hotly debated within the badminton followers zones.
The next are some HOT information taken from a good friend who has an insider working in YONEX Japan.
Li Ning and YONEX relationship:
Since 90s, Li Ning has already been eyeing the badminton market. Easy motive being this sport has an enormous following in Asia, notably in China alone. At the moment, the No.1 model in badminton needs to be Yonex. And to avoid wasting time to penetrate the market quick, Li Ning has the wild concepts of shopping for over Yonex.
In 2001, official provide was made by Li Ning to Yonex to purchase over them however in the long run Yonex rejected the provide, as a consequence of administration and gross sales technique variations cant be sorted out.
In 2007, after few years of building good “guan xi” (relationship) with the Chinese language Nationwide Badminton staff, in the long run they managed to clinched the sponsorship for the staff. Nonetheless, at the moment, Li Ning doesn’t have their very own racket merchandise. So, once more, a suggestion was made to purchase over Yonex. Once more, Yonex rejected. Ultimately, the “sponsorship” find yourself with Yonex rackets, and Li Ning sneakers, and badminton put on for the Chinese language Nationwide staff 
.
This time round, Yonex voices out their displeasure over such preparations. Ultimately they pull out completely from the Chinese language staff sponsorship, leaving Li Ning in deep ****. In the event that they didn’t got here out rackets on time for the sponsorship, Chinese language staff will drop them and globally their model title will shrink very quick. This prompted Li Ning to pump in lotsa $$ and take over KASON, in 2008. (Then No.1 Native Chinese language badminton model inside China). After the take over, nevertheless, Li Ning ofund out that although KASON rackets are usually good, they don’t seem to be as much as the Nationwide staff expectations and requirements . Once more, downside arised. Ultimately, they select to supply their very own rackets below Li Ning’s model title.
At this crucial time, a GuangDong primarily based badminton producer who assist manufacture GOSEN rackets provide assist in producing Li Ning rackets. (Therefore it’s true that Li Ning and KASON racets are produced in another way). Nonetheless, the rackets produced by this GuangDong manufacturing unit once more failed to fulfill the expectations of the Chinese language Nationwide staff, citing balancing and pace points, in comparison with Yonex rackets.
Ultimately, the BEST a part of the story occurred. Yonex – owned japanese manufacturing unit that produce the carbon fibre for top finish YONEX rackets determined to “assist” Li Ning, at a brilliant excessive premium in fact. With no the place else to run to, Li Ning has no selection however to “submit” to this excessive premium lesson.
So, from 2001, till 2009, plus the very excessive premium paid to Yonex owned carbon fibre manufacturing unit, i imagine now you may perceive why Li Ning N90 is priced at RMB 1980 /stick.
CONCLUSION? Li Ning racket is identical high quality by way of supplies with YONEX (the supply are the identical, from Yonex-owned fibre manufacturing unit). When it comes to know-how, the R&D largely comes from KASON as a consequence of such quick time. The worth? Now you understand why you need to pay such a excessive worth for his or her rackets.
Is it price it from shopper’s finish? Effectively to me, so long as the rackets fits me, and so long as it isn’t 5k, 10k i’m prepared to offer it a strive. Will Li Ning final? Effectively with KASON and now their very own Li Ning model of their belt, and with Chinese language Nationwide Crew sponsorship, you guess it’s going to certain pose a problem to most main manufacturers.
Cheers. (Subsequent to come back on Yonex future methods. And detailed N90 opinions )
